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The University of Missouri

GEICO brings the Gameday Traditions home to all Mizzou Tigers fans!

University of Missouri Stadium
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Cue Up Game Day Soundtracks

Hear what the crowd hears. If you can’t be at the stadium for the big game, cue up our soundtrack at home for that gameday feeling!

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Feel like you’re at the Game

From Big Mo to Truman’s Taxi, GEICO brings the sights, sounds and spirit of game day to Tiger fans throughout Missouri.

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Tailgate from Home

From the stadium to your kitchen, these are the official gameday recipes to fire up for your next watch party.

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St. Louis Style Baby Back Ribs

3rd recipe.avif

  • Prep: 15 minutes

    Cook: 2.5–3 hours

    Rest: 10 minutes

    Servings: 4


    Ingredients

    For the Ribs:

    · 2 full racks baby back ribs (approx. 2–2.5 lbs each)

    · 2 tbsp yellow mustard (to help rub stick — optional)


    Dry Rub:

    · 1/4 cup brown sugar

    · 1 tbsp paprika

    · 1 tbsp smoked paprika (for extra smoky flavor)

    · 1 tbsp kosher salt

    · 2 tsp black pepper

    · 1 tsp garlic powder

    · 1 tsp onion powder

    · 1 tsp chili powder

    · 1/2 tsp cayenne pepper (optional, for heat)


    Instructions

    1. Prep the Ribs:

    · Remove the membrane from the back of the ribs (use a paper towel to grip it).

    · Rub ribs with a thin layer of mustard (optional but helps the rub stick).

    · Generously coat both sides with the dry rub.

    · Wrap in plastic or foil and let sit in the fridge for 1 hour, or overnight for deeper flavor.


    2. Cooking Method Options:

    Option A: Oven (Recommended if no smoker)

    1. Preheat oven to 275°F (135°C).

    2. Wrap ribs tightly in foil (add a little apple juice or water inside for steam).

    3. Place on a baking sheet, meat side up, and bake for 2.5 to 3 hours.

    4. Remove from foil and place under broiler or on a hot grill for 5–10 mins, brushing with sauce to caramelize.


    Option B: Smoker (Classic Method)

    1. Heat smoker to 225–250°F (107–121°C).

    2. Use applewood or hickory for smoke.

    3. Smoke ribs for 3 hours unwrapped.

    4. Wrap in foil with a splash of apple juice or beer and cook for another 2 hours.

    5. Unwrap, apply BBQ sauce, and cook 1 final hour unwrapped for caramelization.


    3. Finish & Serve:

    · Brush ribs generously with sauce during the last 10–15 minutes of cooking.

    · Let rest for 5–10 minutes before slicing between bones.

    · Serve with extra sauce on the side!

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Kansas City Style BBQ Sauce

3rd recipe.avif

  • Ingredients

    · 2 tbsp butter

    · 1 small yellow onion, finely chopped (≈ 1 cup)

    · 3 cloves garlic, minced

    · 2 cups ketchup

    · 1/3 cup molasses

    · 1/3 cup dark brown sugar

    · 1/3 cup apple cider vinegar

    · 2 tbsp yellow mustard

    · 1 tbsp chili powder

    · 1 tsp freshly ground black pepper

    · 1/2 tsp cayenne pepper


    Instructions

    1. In a medium saucepan over medium heat, melt the butter. Add the chopped onion and cook until softened, about 5 minutes. Then add garlic and cook until fragrant, about 30 seconds.


    2. Add the rest of the ingredients: ketchup, molasses, brown sugar, vinegar, mustard, chili powder, black pepper, and cayenne. Stir to combine.


    3. Bring the mixture to a boil, then reduce heat to low and simmer until slightly thickened, about 30 minutes, stirring frequently.


    4. Transfer the sauce to a blender and blend until smooth. Let cool to room temperature.


    5. Store in a jar in the refrigerator. It will keep for up to 1 month.

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Gooey Butter Cake

3rd recipe.avif

  • Ingredients

    For the cake:

    · 1 box yellow cake mix

    · 1/2 cup (1 stick) unsalted butter, melted

    · 1 large egg


    For the gooey topping:

    · 8 oz cream cheese, softened

    · 2 large eggs

    · 2 cups powdered sugar

    · 1 teaspoon vanilla extract

    · 1/2 cup (1 stick) unsalted butter, melted


    Instructions

    1. Preheat oven to 350°F (175°C). Grease a 9x13-inch baking pan.


    2. In a bowl, mix the cake mix, melted butter, and 1 egg until combined. Press this mixture evenly into the bottom of the prepared pan.


    3. In a separate bowl, beat the cream cheese until smooth. Add eggs, powdered sugar, vanilla, and melted butter. Mix until fully combined and smooth.


    4. Pour the cream cheese mixture over the cake layer and spread evenly.


    5. Bake for 40–45 minutes, until the top is set and lightly golden. The center will still be gooey — that’s perfect!


    6. Cool completely before slicing.

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